During the 2018 election, the non-profit Hillel International was seeking to support student efforts to register new voters and get them to the polls. M+A developed the “MitzVote” campaign [link to website Mitz.Vote] and video, presenting a new coming of age ritual to celebrate first time voters. The campaign helped Hillel reach more than one million people, register 20,000 new voters, and engage students on 116 campuses.