Driven by two parodies of the famous Schoolhouse Rock animations, Eifo George was created to explain how Jewish donors' dollars were secretly helping to build peace-blocking settlements in the West Bank rather than to build and grow Israel. A year after the campaign was launched, the Jewish National Fund committed to the #MosesStandard (full transparency about where their donor dollars go), and released a list of projects for the first time as part of their 2014 tax returns.