House Speaker Paul Ryan is an avid supporter of trickle-down economics, a discredited theory that claims tax cuts for corporations and the rich are the best way to help low wage workers and the middle class. This campaign, developed for the non-profit Civic Ventures, introduced Americans to Not Paul Ryan, who, unlike the real Paul Ryan, tells the truth about the motivation behind trickle down and its impact on most Americans. The series of four videos garnered more than two million views, while the launch event in Paul Ryan’s district was live streamed to more than 600,000 people.